Underground Foods
A community-driven Shopify marketplace connecting local makers and conscious buyers across Calgary.
- Location
- Ramsay & Inglewood, Calgary
- Platform
- Shopify
- Services
- Strategy, UX, Shopify Development
- Live site
- undergroundfoods.ca
The project
Underground Foods connects local makers and conscious buyers in Ramsay & Inglewood, Calgary. The mission: make local food easy to access, support small producers, and build a neighbourhood where quality and connection matter.
Our approach
We ran strategy and research to define the core features, mapping the weekly ordering and pickup flows. Shopify was chosen as the MVP platform for a fast launch with room to scale.
- Clear product structure and categories
- Easy seller onboarding
- Weekly pickup logistics — order Monday, pick up Wednesday
- Free memberships to reduce friction
- Trust-building copy and local storytelling
We delivered a functional Shopify storefront, Tally form integration for product submissions, and automated order summaries for sellers.
A closer look.
What we shipped.
The MVP launched successfully on Shopify — buyers can browse products and schedule weekly pickups, while sellers receive automated Monday order summaries. The structure supports future custom dashboards, multi-location pickup, and enhanced inventory tracking across Calgary.
“Underground Foods is now positioned to grow, attract more makers, and become a digital hub supporting small businesses across Calgary.”
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